The SIMPLE to GOOD Story

Our Story

We set out to make simple bites: made with simple ingredients, a simple philosophy, and a simple invitation.

WONDER is all around; you need only to open your eyes and look for it. When we rush through life, we miss the magic. But when we slow down and enter into moments of wonder - time somehow suspends - and the ordinary transforms into the extraordinary.

We live in a world that continuously feeds us, and yet, we are still hungry for more - which is why we've created our signature energy bites. We believe that at our core, we crave that which is most SIMPLE: love, connection, belonging, and fulfillment.

We know what it feels like to inadvertently get so swept up in the everyday hustle and bustle of life that we miss out on fully experiencing the WONDER of it all. We hope that these bites not only be a nourishing snack but that they would spark a bit of WONDER in your world.

Snack Simply. Live Deliberately.

"I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived."

Henry David Thoreau

The Invitation

There are certain things in life that SPARK WONDER in us. They invite us to open our eyes a little bit wider, to pay closer attention to the vivid details, and to discover an unfamiliar beauty wrapped in simplicity.

In these moments, fear gives way to the playful giddiness that wraps itself around us, and we become free to melt into exact moments -- into a state of WONDER, when our curiosity and excitement for life, becomes untamable...

Open your eyes and look around you, there are SPARKS everywhere...

Whether or not you see them, is up to you...

The SIMPLE to GOOD Team

Hi, we're the SIMPLE to GOOD team - a small group of wonderers based in Minneapolis and a part of the CRATE to TABLE family.

We value community, storytelling, imagination, authenticity, and engagement. We hold space to listen and connect, to feed and be fed, to share and incite sparks of wonder that lead us all to live fuller lives.

We use products that put our planet first, and while we have a long way to go on the sustainability front, we pledge to continue to make decisions with our people and planet first.

Christina Siemer

“And above all, watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places. Those who don't believe in magic will never find it.” - Roald Dahl

Stuart Wainstock

“Children do live in fantasy and reality; they move back and forth very easily in a way we no longer remember how to do.” - Maurice Sendak

Want to get in contact with us?

Let's wonder together. Send us a note, we would love to hear from you.

Send the team a message

We live in a world that continuously feeds us, and yet, we are still hungry for more - which is why we've created our signature energy bites.

It is our hope that these bites not only be a nourishing snack, but that they would spark a bit of WONDER in your world.